December 8, 2023


Healthy Always

Public Training Marketing campaign on Entry to Reproductive Well being Care

2 min read

In November, HHS launched a public training effort to speak the supply of free and low-cost reproductive well being companies, in addition to present info relating to privateness and the best to entry these companies.  We’re emphasizing two vital messages:  1) ladies ought to make their very own choices about their well being care and a pair of) reproductive well being care is offered.

The marketing campaign was developed in response to President Biden’s Executive Order 14076, Defending Entry to Reproductive Healthcare Providers, which tasked HHS with sharing info with the general public about the way to receive free or diminished value reproductive well being care companies via HHS-funded clinics.  This Government Order was issued after the June 2022 Dobbs v. Jackson Ladies’s Well being Group Supreme Court docket choice on abortion.

We’re directing ladies to the federal web site, which comprises info on contraception, remedy, abortion companies, and different preventive well being companies, in addition to vital information about privateness, rights related to reproductive well being care, and the way individuals with and with out medical health insurance can receive reproductive well being care.

The marketing campaign features a 15-second video and a number of other static adverts designed to achieve low-income ladies of childbearing age from 18 to 45 years previous.  We are going to attain these ladies through digital media platforms – together with Google Adverts, Fb, and Twitter – in media markets in Arizona, Missouri, Pennsylvania, West Virginia, and Wisconsin.

Along with launching the general public training marketing campaign and offering companies via Title X clinics,  HHS can be dedicated to making sure the well being of all adolescents, offering prevention training and fascinating youth via our Teen Pregnancy Prevention Program, and guaranteeing entry to youth-friendly sexual and reproductive well being companies via our Title X Program.

Lastly, you could find further resourcesto provide help to fight misinformation and disinformation about reproductive well being care from these two OPA-funded web sites: the Reproductive Health National Training Center and the National Clinical Training Center for Family Planning

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